Migros bundles commitment offerings under one roof
A new joint appearance unites the offers of the social commitment of the Migros Group. The umbrella brand "Migros Commitment" includes offers and services of the Migros Culture Percentage, the newly renamed Migros Pioneer Fund and the Migros Support Fund. In this way, Migros aims to make these offers even more easily accessible to a broad population.
To mark the launch of the new umbrella brand "Migros Commitment", the three sponsorship funds Migros Culture Percentage, Migros Pioneer Fund and Migros Support Fund will receive a new digital home as well as new logos to emphasize their togetherness.
From now on, all projects and topics of the Migros Group's social commitment will be communicated on the new joint platform. The spectrum ranges from access to culture, education and health to projects in the areas of coexistence, climate and resources, and technology and ethics.
"We would like to make the diverse offerings of our social commitment even more easily accessible to a broad population," Sarah Kreienbühl, member of the General Management of the MGB and Head of the Department of Human Resources, Communication, Culture, Leisure, was quoted as saying in a statement. "We are convinced that access to culture, education, health and diverse social offerings strengthens social cohesion and that this makes an important contribution to jointly overcoming the challenges of our time."
