Migros bundles commitment offers under one roof

A new joint appearance unites the offers of the social commitment of Migros Group. The umbrella brand "Migros Commitment" includes offers and services from the Migros Culture Percentage, the newly renamed Migros Pioneer Fund and the Migros Support Fund. In this way, Migros aims to make these offers even more easily accessible to a broad population.

For the launch of the new umbrella brand "Migros Commitment", the three sponsorship funds Migros Culture Percentage, Migros Pioneer Fund and Migros Support Fund receive a new digital home as well as new logos to emphasize their togetherness.

With immediate effect, all projects and topics relating to the social commitment of Migros Group will be communicated on the new joint platform. The spectrum ranges from access to culture, education and health to projects in the areas of coexistence, climate and resources as well as technology and ethics.

"We would like to make the wide range of our social commitment even more easily accessible to a broad population," Sarah Kreienbühl, member of the General Management of the MGB and Head of the Department of Human Resources, Communication, Culture, Leisure, was quoted as saying in a press release. "We are convinced that access to culture, education, health and a wide range of social services strengthens social cohesion and makes an important contribution to overcoming the challenges of our time together."

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