Erdmannpeisker realizes new appearance for Groupe Grisoni

Groupe Grisoni enjoys an exceptionally high level of trust among its customers. In the Group's positioning process, it quickly became clear that this classic value will continue to be highly relevant in the future, especially in the construction industry. In a time of uncertain information and rapid technical and ecological changes, trust in their offer and cooperation is vital for clients and construction companies.

Groupe Grisoni now wants to fully focus on this value and occupy it as a door opener for new customers. The new claim "Groupe Grisoni - en toute confiance." deliberately plays with a double meaning and can be translated in German as "Groupe Grisoni - in full confidence." but also "voller Selbstvertrauen".

Strong performance on the construction site

In the construction industry, visibility on the street is at least as important as communication. In this respect, the new appearance of Groupe Grisoni is based on a concise corporate design on the one hand and on positioning communication on the other.

Light blue was defined as the new design color for the strong appearance on the road and construction sites. The color is intended to guarantee the company a unique position and also to have a positive and fresh effect. In addition to the color, construction fences, containers and the vehicle fleet also communicate with large-scale statements that are intended to attract attention.

A surprising world of images

For communication purposes, a key visual was developed that focuses on people. Thus, in large, atmospheric construction site images, an oversized "Iconman" stands as an eye-catcher and reference person. The construction site pictures by Michel Jaussi are thus to become independent and attention-grabbing.

New corporate design

With the new imagery and the fresh corporate design, the complete business stationery, all print media, the social media presence as well as the newsletter "Ancrage" were redesigned and redesigned. In addition, the new website was developed together with the agency Troisdeuxun from Morges. Group-grisoni.ch realized. For the recruitment of employees, eight short portrait films were created in which Grisoni employees have their say.

Responsible at Groupe Grisoni: Patrick Merlotti (CFO, Marketing), Valérie Regidor (Head of Communications). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Director), Selina Helbling, Marcel Mägerle (Consulting), Patrick Fawer, Jenny Ziörjen (Art Direction), Patric Siegfried (Design), Daniel Lüthi, Éditions du Bourg (Text), Laura Fässler (Film), Fredy Geisser, Crosswalk (strategy and positioning), Michel Jaussi (photography key visual), Patrick Salonen (image editing key visual), Felix Schregenberger (image editing imagery), Matthieu de Morsier, troisdeuxun (agence digitale), Norbert Kathriner (consulting digital).