Branders: 40th anniversary design refresh for Air Prishtina
Zurich-based agency Branders has implemented a design refresh for Air Prishtina that celebrates its own history and aims to give the brand more character and modernity.
Since 1981, Air Prishtina has been connecting Kosovo, Northern Macedonia and Montenegro with numerous European metropolises. Flights to the popular vacation destinations Ohrid and Podgorica can now also be booked on the Air Prishtina website.
To mark its 40th anniversary and the expansion of its route network, Branders has created a revamped brand and communications identity for Air Prishtina. "The design refresh ensures a consistent, recognizable and modern look and feel of our brand, especially in digital and social media," said Leyla Ibrahimi-Salahi, Board President and CEO of Air Prishtina.
The redesigned logo gives the striking eagle a distinctive and calmer appearance and is accented by a contemporary typeface. The shape acts as inspiration for the new design element of the Air Prishtina wave, which is intended to provide a distinctive look in the digital presence.
A newly designed imagery shows the natural treasures and landscapes of Air Prishtina's destinations and authentic, emotional travel moments. Desaturated colors create a calm color climate and strengthen consistency and recognition in the appearance.
Responsible at Air Prishtina: Leyla Ibrahimi-Salahi (Chairman and CEO). Responsible at Branders: René Allemann (CEO & Creative Director), Sarah Egger (Junior Brand Consultant), Palma Manco (Senior Brand Designer).
