Branders: Design refresh for Air Prishtina for its 40th anniversary

Zurich-based agency Branders has implemented a design refresh for Air Prishtina that celebrates its own history and aims to give the brand more character and modernity.

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Air Prishtina has been connecting Kosovo, Northern Macedonia and Montenegro with numerous European metropolises since 1981. Flights to the popular holiday destinations Ohrid and Podgorica can now also be booked on the Air Prishtina website.

To mark its 40th anniversary and the expansion of its route network, Branders has created a revamped brand and communication identity for Air Prishtina. "The design refresh ensures a consistent, recognizable and modern look and feel of our brand, especially in digital and social media," said Leyla Ibrahimi-Salahi, Chairman and CEO of Air Prishtina.

The redesigned logo gives the striking eagle a striking and calmer appearance and is accentuated by a contemporary font. The shape acts as inspiration for the new design element of the Air Prishtina wave, which is intended to provide a distinctive look in the digital presence.

A newly designed visual world shows the natural treasures and landscapes of Air Prishtina's destinations and authentic, emotional travel moments. Desaturated colours provide a calm colour climate and strengthen consistency and recognition in the appearance.

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Responsible at Air Prishtina: Leyla Ibrahimi-Salahi (Chairman and CEO). Responsible at Branders: René Allemann (CEO & Creative Director), Sarah Egger (Junior Brand Consultant), Palma Manco (Senior Brand Designer).

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