The beauty market is evolving as rapidly as consumer expectations and behavior. New clean beauty and direct-to-consumer brands are on the rise, and traditional brands that fail to meet new expectations are losing ground. At the same time, the definition of beauty has changed: instead of being based on outward appearances, it is now much more based on the feeling of being comfortable in one's own skin thanks to healthy choices, and thus feeling beautiful.
Rausch's new omnichannel brand identity now makes this understanding of beauty tangible in communication across all channels. Except for the iconographic bottle and the logo, all Rausch brand elements are undergoing a redesign. Modular and individually combinable, they create a brand image that is intended to radiate warmth, lightness and natural beauty. The new Rausch images, which are used in image and product communication as well as in the content area, make the natural approach of the brand visible and largely dispense with image editing, retouching and artificial light.
Responsible for noise: Lucas Baumann (CEO); Petra Hollenstein (Head of Marketing and Communications); Christian Heckmann (Digital Marketing Manager); Anja Kaiser (Senior Product Manager); Alina Hermann (Product Manager); Lea Riether (Product Manager); Dr. Katharina Alder (Head of R&D); Fabienne Sutter (Employee R&D); Esther Widmer, Bernadette Raschle (Communication/PR Manager); Laura Stillhart (Marketing Assistance). Responsible at Branders: René Allemann (CEO); Marisa Güntlisberger (Director Omnichannel Experience); Thea Ferretti (Director Communications); Thom Pfister (Executive Creative Director); Philippe Knupp (Strategy Director); Sarah Egger (Junior Brand Consultant); Palma Manco (Senior Brand Designer); Soraya Gaouaoua (Senior Brand Designer); Sarah Trendle (Executive Brand Designer); Katja Wölfel (Senior Copywriter); Martin Fähndrich (Video Journalist); Thomas Hausheer (Creative Brand Technologist).