Geyst: Brand development of mortgage boutique Hyrock

Geyst is responsible for both brand development and brand presence for the independent mortgage boutique Hyrock. In connection with this, the Zurich-based creative studio also designed and implemented all offline communication media and continues to support Hyrock in all communication matters. Hyrock in all communicative matters.

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Since the company was founded last fall, the mortgage boutique Hyrock AG has advised on and placed more than CHF 750 million in mortgage volumes. Geyst AG has helped write the success story - and is responsible for brand development and brand identity, among other things. The segment of more complex and larger real estate financing can hardly be standardized, correspondingly the appearance of Hyrock. For example, the classic black-and-white imagery is accentuated by modern, bright font colors.

Brand development and brand presence include corporate wording, logo, brand claim, website including corporate video and furthermore all offline communication tools. All of these pay off to the uniqueness of Mortgage Boutique.

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Responsible at Hyrock: Alessandro Carroccia (CEO), Salvatore Spadaro (Business Manager). Responsible at Geyst: Steph Huber, Tanja Birrer (consulting), Matthias Kadlubsky, Christian Raissig, Cyril Schicker, Marcel Capeder, (creation), Yannis Petrone, Tim Holder (camera, editing) Robert Lisac, Nicole Leiser, Phillippe Ahles, Giuseppe La Tona (programming).

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