KSP gives Traco Power a new look

To give the Traco Power brand a new look, KSP Krieg Schlupp Partner was commissioned with a redesign. The new image brochure gives first insights into the implemented concept.


As a manufacturer of industrial power supplies, Traco Power operates controls for electromagnets at particle accelerators, cable cars, electronic equipment at research centers in the Arctic, solar-powered airplanes of Swiss pioneers sailing around the world, or energy distributors at 10 km ocean depth. The company, headquartered in Baar, serves customers all over the world.

KSP Krieg Schlupp Partner was commissioned with the project of a new brand identity after a pitch. The basis for the redesign are the close-up images of the products, which characterize the technically precise, aesthetic and powerful appearance. In combination with the brand color and the claim, the result is an independent and differentiated appearance.

As a first measure, the new image brochure has just been implemented, with further applications to follow.


Responsible at Traco ElectronicFlorian Haas (Director Marketing). Responsible at KSP Krieg Schlupp Partner: Anita Kummer, Uwe Schlupp (creative direction); Florence Schaffter, Melodi Eken (graphics); Nico Kesper (text); Harry Zogg, Franziska Saxer (consulting); Mathias Zuppiger (photos); Lorenz Wahl (image editing).

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