Rosarot develops sustainable design for Naturesse
Naturesse produces disposable products from rapidly renewable raw materials - for example plates, containers, glasses or cutlery made from palm leaves, bamboo, sugar cane and many other natural materials. Behind the design of the brand, which is owned by Pacovis, is Rose Red
The Zurich advertising and design agency created a new visual identity and claim. The BtoB communication was continued in a POS campaign to end consumers.
With a comprehensive range of well over 500 permanently available products and many customized solutions, Naturesse is ready for the future. A future in which alternatives to petroleum and conventional plastic, as well as nature's concepts, appear to make sense and are becoming increasingly important. The company has recognized the potential that lies in palm leaves, bamboo or sugar cane, among others. These rapidly renewable raw materials form the basis for natural products that live up to Rosarot's newly developed claim "Nature at its best." The corporate identity was also redesigned by the Zurich agency Rosarot to be more modern and to convey the brand's progressive philosophy.
In addition, the imagery has been given a contemporary makeover, which is intended to give the entire visual appearance a higher-quality and more emotional feel. The product and image brochure has already been completely redeveloped in terms of language and appearance.
Flyers and POS posters also appear as sales support for takeaway restaurants in the new look for fresh communication to end customers.
