ViznerBorel supports the launch of Viviflor
For Medinova, a recognized pharmaceutical brand provider from Zurich, which positions itself as a niche provider with a clear focus on gynecology, dermatology and other selected indication areas, the agency ViznerBorel supported the launch of the innovative Viviflor line in June.
Viviflor stands for a range of high-quality over-the-counter products that promote vaginal health and help improve quality of life.
Viviflor launches with two products
Very different causes can cause irritation in the vaginal area. Such complaints occur frequently and any woman can be affected at any time. The symptoms are unpleasant and can limit the quality of life. Fortunately, however, there are now innovative medical products that provide rapid relief. The first two Viviflor products to be launched - Viviflor SylTechTM Foam and Viviflor NioSkinTM RCL Gel - are based on a patented silver formulation in combination with plant extracts and have a soothing, protective and regenerating effect.
ViznerBorel creates the appearance of the brand Viviflor
In a first step, ViznerBorel developed the brand appearance of Viviflor. Great importance was attached to a fine, feminine and modern implementation - the brand name is in a concise circular element, the color world of the entire appearance moves between different silver and pink levels as well as a high proportion of white. The agency also designed the packaging for the two products.
A bundle of measures developed
In order to provide both customers and specialists, i.e. gynecologists, with information about the two new Viviflor medical products, ViznerBorel developed two neatly structured and beautifully designed brochures. They contain all the relevant information about Viviflor foam and gel in a clear and easy-to-understand format. The same applies to the Viviflor.ch website. Furthermore, the agency developed an emotional short film in which the good feeling women get thanks to Viviflor is conveyed with atmospheric images. And last but not least, a special exhibition stand was developed for the annual congress of the Swiss Society of Gynecology and Obstetrics, which took place in Interlaken at the end of June and at which the first two products of the Viviflor line were launched. Following the market launch, the Viviflor product line will now be expanded over time with additional products.
Responsible at Medinova: Gabriela Zwyssig (Director Global Marketing Gynecology & Marketing Switzerland), Nadja Gürtler (Senior Product Manager Women's Health), Kathrin Haitz (Product Manager). Responsible at ViznerBorel: Lajos Vizner, Guillaume Borel (overall responsibility), Gabriella Flury (art direction), Tamas Kiss (text), Brigitte Meyer (consulting), Markus Binggeli (strategy), Alba Rau (graphics).
