Ricardo Rodríguez becomes brand ambassador for the Lucerne watch brand Carl F. Bucherer
Carl F. Bucherer and Swiss national soccer player Ricardo Rodríguez announce a partnership.
"We are delighted to welcome Ricardo Rodríguez to the Carl F. Bucherer family as a brand ambassador," Sascha Moeri, CEO of Carl F. Bucherer, said in a statement. "His heart beats for Switzerland, and at the same time, as a European footballer with international roots, he is at home all over the world. With his ties to his homeland, his talent and his global appeal, he stands for values that are enormously important to us."
The left-back with Spanish and Chilean roots grew up in Zurich. In 2010, he began his professional career with FC Zurich before moving to Germany to join VfL Wolfsburg in 2012. He has been an integral part of the Swiss national team since 2011 and was named Swiss Footballer of the Year in 2014. Rodríguez took the next step in his career with his move to Italian first division club AC Milan in 2017.
The partnership deepens Carl F. Bucherer's commitment to football. Since 2016, the independent watch brand from Lucerne has been cooperating with the Swiss Football Association (SFV) and is the Official Timekeeper of the Swiss national teams.
