Meta Design gives Lucerne Festival a new face
Who am I? Where do I come from? And where do I want to go? In the 2017 summer festival, Lucerne Festival gets to the bottom of questions about identity in musical terms. Meta Design is a long-standing partner in brand management and developed the current advertising campaign.
From August 11 to September 10, 2017, the world stars of classical music will once again gather in Lucerne for the summer festival. This year, the festival is dedicated to the theme of identity, which takes on a new meaning against the backdrop of globalization, migration and isolation.
As a partner for strategic brand management and communication, Meta Design developed the advertising campaign for the international classical music festival. In doing so, the agency uses the playful methodology of "Cadavre Exquis": different faces, ethnicities and ages are put together to create something new, thus thematizing the mergers in the context of globalization.
Michael Haefliger, artistic director of the Lucerne Festival: "In times of global interdependence, migration and integration, music has the power to build bridges. Because music transcends languages, cultures and religions - and ultimately borders. The topic of identity is therefore more explosive than ever. In this, we are convinced that we have an experienced and professional partner at our side in Meta Design."
Alexander Haldemann, CEO Meta Design: "Just as brands are subject to the market, personal as well as musical identities follow developments and changes. A very nice topic, which we have dedicated ourselves to with particular interest.
