Zürcher snatches up the Schweizerische Kreditanstalt brand

Schweizerische Kreditanstalt's SKA brand may be about to make a comeback. However, without the involvement of its legal successor Credit Suisse.


This is the result of research by the Handelszeitung. At the beginning of June, the name and logo of the former big bank were filed for protection with the trademark register.

A Zurich company with no connection to CS is behind the application. The big bank does not want to comment on the case when asked. It has not yet decided whether it will take legal action. So far, it has refrained from doing so.

It itself allowed the rights to the old name to expire in 2013. The SKA trademarks were filed by Fischer & Co Beteiligungen, a company based in Zurich. It is owned by Zurich entrepreneur Josef Fischer and was established only at the beginning of the year through International Law Firm Partners. With this also the enterprise Swiss credit has its seat, which is presided besides by a partner of the Kanzlei. The company advertises small loans on the Internet.

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