Fastr brings "Swissness to go" to Zurich HB for the launch of Frau Helvetia
"Frau Helvetia" is the new take-away concept from the Migros Cooperative Zurich and offers traditional, fresh and seasonal food on the go. The first store for fans of Swiss cuisine has now opened at Zurich main station.
Fastr worked closely with the Migros Cooperative Zurich to develop the overall identity for Frau Helvetia: naming, logo, CD, website and package design. The development of the corporate identity focused on the tension between Swiss food culture and contemporary take-away catering.
From now on, Ms. Helvetia will be serving Swiss specialities at Zurich main station from 6.00 a.m. to 9.00 p.m. every day. Further locations will follow shortly.
