New, uniform brand strategy for the Swiss Spitex Association

The non-profit Spitex of Switzerland starts the year with the introduction of a new brand strategy. For the first time, the association of around 570 non-profit Spitex organizations in Switzerland will have a common and uniform brand identity.


The new Spitex brand is used throughout Switzerland and is the result of a consistent rebranding with a modernization and reinterpretation of the universally known Spitex logo.

In a two-year strategy process, market analyses, benchmarks and surveys were carried out, which showed that Spitex and its logo have a very high level of recognition in German-speaking Switzerland. The situation is different in Western Switzerland and Ticino, where Spitex services are integrated into the socio-medical centers and do not appear as Spitex. The new brand identity of the Spitex association and its members takes these peculiarities into account by consistently placing the common brand at the center of the image as a unifying element. The cantons of French-speaking Switzerland and Ticino nevertheless retain the regional names of their socio-medical centers.

Support in the strategy process and logo development

The uniform external appearance enables a clear positioning of the non-profit Spitex compared to private Spitex providers. In this way, the non-profit Spitex underlines its market leadership and wants to increasingly anchor its strengths in the public.

The new brand identity is being rolled out to the various Spitex member organizations. Life Science Communication accompanied the Swiss Spitex Association and its members in the strategy process and conducted numerous workshops for this purpose. In several rounds, the redesign was developed as well as the new nationwide claim "Everywhere for everyone", which sums up the USPs of the non-profit Spitex.

Responsible at the Spitex Association Switzerland: Marianne Pfister, (Central Secretary); Francesca Heiniger (Head of Communications / Marketing). Responsible at Life Science Communication: Mark Bächer, Fabienne Schöpfer and Carolin Calefi Dias (strategy, consulting and implementation); Jakob Schiratzki, Ludwig Zeller (creation).

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