Koch develops Schoch Vögtli brand
The agency Koch Kommunikation from Frauenfeld has realized a fresh face for the merger of two traditional companies.
The merger of the two office supply retailers Büro Schoch Direct from Winterthur and Vögtli Bürotechnik from Basel created the brand "Schoch Vögtli". Koch Kommunikation was selected as a partner for this brand development via a pitch and realized the appearance together with the two companies in only half a year.
The origin and history, strength and attitude of the two brands are united and continued with a simple design and high symbolic power; because satisfaction thanks to comprehensive customer service has always been a well-known characteristic of the two companies and is now a clearly visible attribute. Simple, competent and likeable.
Responsible at Schoch Vögtli: Thomas Schoch (Managing Director/Owner), Andy Vögtli (Board of Directors/Owner), Christine Müller (Head of Marketing). Responsible agency: Koch Communication.