Galaxus expands range to include Migros own brands
Galaxus-Kunden haben ab sofort Zugriff auf über 20’000 Produkte aus dem Migros-Universum: Im Onlineshop gelistet sind neu auch Eigenmarken der Migros-Supermärkte sowie der Fachmärkte Micasa, Melectronics, Do it & Garden, Interio und SportXX.
Until now, many of Migros' own products were not available for purchase at Migros' online subsidiary Digitec Galaxus. This is now changing, according to a statement: As of now, the online department store Galaxus offers around 20,000 items from the parent company. Newly available on Galaxus are own brands of the Migros supermarkets as well as the specialty stores Micasa, Melectronics, Do it & Garden, Interio and SportXX. Perishable foods are still not included in the range; they will continue to be sold online by LeShop.
"More and more Migros customers want to shop online," says Migros Managing Director Fabrice Zumbrunnen. "The fact that our specialty and supermarket stores are now offering their assortment on Galaxus is the logical consequence." In an initial phase, Galaxus customers will be able to buy those Migros products that fit into common package sizes. Initially, the specialty and supermarket stores will deliver the majority of orders directly to Galaxus customers. However, the online department store already stocks some of Migros' own brands itself. "In the future, we will store all products with high demand in our logistics center in Wohlen and deliver them directly," says Florian Teuteberg (pictured), CEO of Digitec Galaxus.
Examples of own brands newly available on Galaxus are Micasa and Interio, Mio Star and Durabase from Melectronics, or Miogarden, Miocolor and Miocar from Do it & Garden. SportXX contributes its brands Crosswave, Bodyshape, Extend, Perform and Trevolution. And from the supermarkets, products from Central Square, Cucina & Tavola, M-Topline, Miobrill, Papeteria, Milette and Bellcolor, among others, are added.
Migros' specialist stores and supermarkets have also supplemented the Galaxus range with external brands from their own assortment on a selective basis. For the time being, however, the focus is on own brands: "We are bundling the online power of Migros on Galaxus: In the future, we want to offer further own-brand articles from the non-food area of the supermarket and the specialist stores on Galaxus as well," explains Migros CEO Zumbrunnen. Through the new sales channel, Migros wants to tap into new target groups and strengthen Galaxus.
