Record-breaking number of overnight stays in the canton of Bern

The "Holiday Canton of Bern" recorded 6.2 million overnight stays last year. This is 13.7 percent more overnight stays than in the previous year, the umbrella organization of Bernese tourism "Made in Bern" announced on Wednesday.

The animated bear from the campaign had a strong influence on the positioning of Bern as a destination.

This is the best result since the organization was founded in 2013, according to the press release. "Together with our partners, we can increase the visibility of the vacation canton of Bern. The record number of overnight stays last year shows that Bern continues to be very popular," said Director Pascale Berclaz in the press release.

Launched in 2023 Strong as a bear vacations" campaign has been very well received on the Swiss market and the bear, as a new brand ambassador, has helped to position Switzerland's second largest vacation canton as a year-round destination. The Bernese agency Bold was responsible for the campaign

This year, "Made in Bern" intends to target the Brazilian market in particular. This market has great potential.

The umbrella organization "Made in Bern" aims to strengthen the tourism image of the Canton of Bern and coordinate the marketing of the individual destinations. (SDA/swi)

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