Four books that might interest you

In collaboration with GetAbstract, we present four books from the marketing and communications sector. This time: "How feelings arise", "Feel-Good Productivity", "New York Dystopia" and "The Power Effect".

How feelings arise

A new view of our emotions.

  • Author: Lisa Feldman Barrett
  • Publisher: Rowohlt Verlag, 2023
  • Pages: 672
  • ISBN: 9783499011054

For a long time, it was said that all emotions are recognized and understood worldwide. They are equally innate in every human being. This theory of universal emotions, which is based on serious methodological errors, has been dispelled by the renowned emotion researcher Lisa Feldman Barrett. She shows that emotions are constructed categories that are learned. Every culture therefore has its own emotions. A paradigm shift is needed to overcome stereotypes, make justice fairer and help people become more emotionally intelligent.

Feel-Good Productivity

Be productive without stress - and get more out of life.

  • Author: Ali Abdaal
  • Publisher: dtv, 2023
  • Pages: 266
  • ISBN: 9783423263887

The shelves in bookshops are full of guides that aim to help you increase your productivity and performance. All well and good, but where's the fun in that? No one can achieve top performance and withstand stress in the long term if they don't enjoy their work. That's why Ali Abdaal reconciles performance and enjoyment and provides actionable tips on where energy can be drawn from, how energy blockages can be removed and how motivation can be maintained in the long term.

New Work Dystopia

Failure in change and how to do it better.

  • Author: Carsten C. Schermuly
  • Publisher: Haufe Verlag, 2023
  • Pages: 284
  • ISBN: 9783648169636

Everyone has been talking about New Work since the coronavirus pandemic. The term is now used to describe all kinds of change initiatives that have little to do with the original idea and whose failure is increasingly driving employees to despair. The book tells the fictitious, grotesquely exaggerated story of a medium-sized company in the provinces as an example of such a failure. In the last part of the book, the author presents himself as an expert from the capital and sets the record straight. Readers who persevere until then will learn from other people's mistakes and find out how to tackle the topic of New Work properly.

The power effect

Use your strengths and change your life step by step.

  • Author: Nathalie Karré
  • Publisher: Kneipp Verlag, 2023
  • Pages: 144
  • ISBN: 9783708808383

Stereotypes still keep women trapped in certain roles and structural problems such as the gender pay gap put them at a systematic disadvantage. The rocky road that women have to travel to develop their individual potential is incredibly draining. Female power activist Nathalie Karré reveals how they don't lose heart despite this struggle. She shows how women can use their strengths in five steps. The many practical tips and numerous reflection exercises invite you to think about your own dreams and goals and to pursue them in a courageous, structured and consistent manner.

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