Four books that might interest you
In collaboration with GetAbstract, we present four books from the marketing and communication sector. This time: "Understanding products as a service", "Reframe", "Manual Generation Z" and "Voice as a management tool".
Understanding products as a service
How the Internet of Things is changing the manufacturing industry.
- Author: Felix Wortmann, Heiko Gebauer, Claudio Lamprecht and Elgar Fleisch
- Publisher: Campus Verlag, 2023
- Pages: 267
- ISBN: 9783593517537
Europe is the leader when it comes to hardware such as cars and machines. When it comes to software, however, the continent lags far behind the USA and China. The Internet of Things is the opportunity to catch up here, as it offers the possibility of merging products and services. But how do you turn a product into a service? What paths are there and which strategies have proven successful in the past? Four authors with both academic and practical experience provide a good overview in this book.
Reframe
The psychology of innovation.
- Author: Felix Hofmann
- Publisher: Metropolitan Verlag, 2023
- Pages: 222
- ISBN: 9783961860708
Innovation is not rocket science. It is often enough to flip a switch in your head and give situations a new meaning. Reframing is nothing else. In this illuminating, practical guide, Felix Hofmann shows how companies can systematically use reframing techniques to promote innovation. He explains tools and their mechanisms of action using numerous examples. It becomes clear time and again how important the commitment of company management is. But the book also has helpful tips for employees who want to initiate innovations.
Manual Generation Z
Attract, inspire and retain digital natives as applicants, employees and customers.
- Author: Felix Beilharz
- Publisher: GABAL, 2023
- Pages: 243
- ISBN: 9783967391541
For many, the upcoming Generation Z is difficult to understand. Those born from around 1995 onwards are indeed different. They didn't live through the time before digitalization and grew up in permanent crisis mode. That leaves its mark. But they are future employees, managers and consumers. Companies must therefore adapt to Generation Z. In his successful guide, Felix Beilharz explains how companies can win over young people.
Voice as a management tool
10 steps to more acoustic charisma.
- Author: Katrin Prüfig
- Publisher: Schäffer-Poeschel, 2022
- Pages: 156
- ISBN: 9783791056265
Charismatic personalities like Steve Jobs radiate passion, competence and self-confidence in their speeches. This can be learned, even if you are not a talented speaker, says Katrin Prüfig. In her guide, the journalist and communications trainer shows you how you can increase your acoustic charisma without coming across as artificial. Based on your natural voice, you will learn how to speak more expressively by changing pitch and volume as well as intonation and pauses. A recommendation for anyone who wants to exploit the potential of their voice.
