"What makes your holidays even sweeter?" The communications and marketing department of the auditing and consulting firm EY in Switzerland has come up with a special answer to this question: The first GenAI Bakery. The QR code that gives access to the new mobile app can be found on a digital - and limited edition printed - Christmas card: An artificial intelligence-based "bakery" where everyone can bake their own "festive biscuits".
In the Dall-E-based solution, various criteria can be defined using free text input: What should the shape of the cookie be? A little heart, a star or a spaceship? The flavor and decoration can also be freely determined. The result is an AI-generated photo of the desired pastry. The "Bakery" was developed in collaboration with Festland AG.
Every picture unique
To generate the biscuit photos, the AI bakery does not rely on an existing image database, but creates a unique photo of the desired cookie with each new input and learns continuously during this process. "Our GenAI bakery is designed to bring generative AI technology to life. There's a lot of talk about it - why not try it out and use it right away?" says Thomas Sucic, Head of Brand, Marketing and Communication at EY in Switzerland.
The aim of this playful use is to actively apply GenAI and thus learn the correct use of the technology directly and step by step. This QR code takes you to the virtual bakery: