University of St. Gallen is new partner of the Marketing Tech Lab

The Institute for Marketing and Customer Insight at the University of St. Gallen (IMC-HSG) is now cooperating with the digital consultancy Marketing Tech Lab GmbH (MTL).

Dr. Ralf Strauß, founder and managing partner of the Marketing Tech Lab and initiator of the Marketing Tech Summit, is globalizing his activities in cooperation with the University of St. Gallen. Image: Axel Gross.

As a knowledge and study partner, the IMC-HSG thus accompanies all developments around the Marketing Tech Monitor developed by Marketing Tech Lab, including its live event, the Marketing Tech Summit.

A development that benefits the target group of D-CMOs / CMOs: Through the worldwide network of marketing connections of the University of St. Gallen, the activities, previously focused on the DACH region, are expanded globally. The IMC-HSG supports and advises MTL primarily in quantitative and qualitative surveys as well as in the evaluation and derivation of recommendations for action.

Around 1,600 marketing managers in DACH are surveyed annually for the Marketing Tech Monitor benchmark study. At the Marketing Tech Summit, which took place for the 5th time this year, a large number of best practices examples were presented by experts from all industry segments and discussed with the professional audience.

"Looking forward to cooperation"

IMC-HSG, a leader in research and teaching in the fields of marketing management and consumer behavior, brings its extensive expertise to this collaboration.

Prof. Dr. Marcus Schögel of IMC-HSG says: "The Marketing Tech Monitor is THE standard work for marketing decision makers in the DACH region. The exchange between academic research and practical experience will help both sides to develop innovative and effective solutions for all marketing technology challenges. We are very much looking forward to working with Marketing Tech Lab."

Dr. Ralf Strauß, Managing Partner Marketing Tech Lab GmbH and Chairman European Marketing Confederation, adds: "We feel honored and confirmed in our claim to have been approached by the University of St. Gallen as one of the most renowned universities worldwide for this purpose. This cooperation enables us to expand our recommendations for action from the DACH region and to offer innovative solutions in the field of data-driven marketing and sales worldwide in the future."

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