Weischer.Cinema Switzerland and Frame sign partnership agreement
The cinema advertising marketer Weischer.Cinema Switzerland and the cinema Frame, operated by the ZFF marketing agency Spoundation Motion Picture AG, are entering into a long-term cooperation.
The screens and DOOH cinema screens of the Frame cinema on Europaallee in Zurich will in future be marketed by Weischer.Cinema Switzerland. The advertising inventory includes six cinema screens and nine screens in the entrance and lounge area of the cinema.
Since October 12, the target audience at Kino Frame has been offered a diverse program of upscale mainstream, auteur films, documentaries, family films and Swiss premieres.
Christof Kaufmann, CEO of Weischer.Cinema Switzerland, announces: "We are very pleased about the cooperation and are convinced that together we can offer the advertising market extremely attractive advertising space in the heart of Zurich at the premium touchpoint cinema. The reopening of Kino Frame contributes to the further development of the Swiss cinema landscape and shows once again that the medium of cinema is in demand. We wish the entire Kino Frame team every success and all the best."
Jennifer Somm, Managing Director of Spoundation Motion Picture, adds: "With Weischer.Cinema we gain a professional partner with over 60 years of experience in marketing cinema advertising and a great passion for the world of film. We are already working with Weischer.Cinema at the Zurich Film Festival and are delighted to extend this partnership from 11 to 365 days. With this cooperation, advertisers for the Frame have an innovative contact when it comes to effective screen and DOOH advertising in the heart of Zurich."
Weischer.Cinema is the market-leading cinema advertising marketer in the entire D-A-CH region. The owner-managed company has more than 60 years of cinema expertise and ensures comprehensive and customer-oriented further development of the moving image medium cinema. Weischer.Cinema is a subsidiary of Weischer, one of the leading advertising marketers for cinema, outdoor and online advertising in Germany with locations in Hamburg, Frankfurt, Cologne, Munich, Zurich and Vienna.
