Business year 22/23 of the vacation region Lenzerheide slightly in the red

The Lenzerheide Marketing and Support AG (LMS) has closed the fiscal year 2022/2023 with a minus of just over 2,500 francs. Nevertheless, the first business year after the corona pandemic was very satisfactory, the company announced on Thursday.

In the future, the Lenzerheide vacation region wants to reduce its dependence on snow. (Archive photo: Keystone/Gian Ehrenzeller)

After Bergbahnen Lenzerheide had presented the second-best result in the company's history a month earlier with a profit of CHF 12.4 million (EBITDA), the vacation region's result now followed in September.

This was successful despite a small minus, Daniel Stiefel, Chairman of the Board of Directors of LMS, was quoted as saying in the press release. The last winter was very demanding because of the weather. Nevertheless, the number of overnight stays and first-time admissions to the ski resort of Arosa Lenzerheide were significantly above the pre-Covid 19 level and the 5-year comparison.

For the future, it is important to reduce the dependence on natural snow, to further diversify the winter offer and to communicate with the guests in a timely manner. In the background of the past business year, LMS therefore developed a strategic plan until 2030.

The focus is on the qualitative expansion of the offers in the areas of alpine skiing, biking, Nordic and hiking. Accordingly, the dimensions of sustainability, upgrading of the local centers, and the creation of living space for locals and staff are also important elements of the plan. (SDA)

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