Brinkertlück, Rivella and Arosa bring refreshing cooling from the mountains

Switzerland is currently groaning under the summer heat. With the special edition "RivellArosa", Rivella and Arosa Tourism provided cooling on Wednesday in Zurich, Lucerne and Aarau. Brinkertlück is responsible for the co-branding campaign.

Early in the morning, the RivellArosa fountain made its way down from the Grisons mountains to the overheated Swiss cities. The custom-built wooden fountain, from which the refreshing drink could be tapped directly, had set its sights on the Swiss cities of Zurich, Lucerne and Aarau to provide refreshing cooling.

In summery warm morning temperatures, the "infinite mountain pleasure" could be tasted not far from Lucerne's Chapel Bridge, before the fountain then refreshed pedestrians, cyclists and even passing bus drivers during the lunch break in the Städtli Aarau. In the afternoon, there was a run on the Rentenwiese in Zurich for the welcome cooling in the form of a free drink, which had never been available in Switzerland before.

The vacation destination of Arosa and the beverage manufacturer Rivella have been partners for several years. Thus, they have already organized various campaigns in the past. In cooperation with the agency Brinkertlück and the content production team of Yoveo, an entertaining refreshment break for the hard-working city dwellers in the hot summer cities was created.

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