Four books that might interest you

In cooperation with GetAbstract, we present four books from the marketing and communications sector. This time: "The New Power of Corporate Influencers", "True Facts", "Future-Oriented HR Development" and "Shadow Organization".

The new power of corporate influencers

How employees are changing the way companies communicate.

  • Author: Winfried Ebner and Klaus Eck
  • Publisher: Redline Verlag, 2022
  • Pages: 224
  • ISBN: 9783868818703

Are employees who blog about their company a curse or a blessing? This question is only asked by those who still believe in controllable communication. It is precisely such companies that need corporate influencers as authentic multipliers. Winfried Ebner and Klaus Eck appeal to those responsible for relevant programs and to potential corporate influencers themselves. A little less quoting from other works would have done the book good, also less PR quotes from corporate bloggers and more example posts instead. Still, a good read for an introduction to the topic.

True Facts

What really helps against conspiracy narratives.

  • Author: Katharina Nocun and Pia Lamberty
  • Publisher: Quadriga, 2021
  • Pages: 160
  • ISBN: 9783869951140

Do you know someone who is just getting deeper and deeper into a conspiracy belief? Or are you concerned about what the increasing prevalence of conspiracy narratives is doing to our society? Constructive engagement with conspiracy narratives is still a niche topic. But if you want to do something to counter the spread of conspiracy narratives, the first step is to better understand the issue. In True Facts, you'll find an introduction to this, which simultaneously sheds light on the background and provides actionable tips. Required reading!

Future-oriented personnel development

Establish a value-based learning culture in companies.

  • Author: Christian Flesch
  • Publisher: Haufe Verlag, 2023
  • Pages: 260
  • ISBN: 9783648169292

Disruptive events such as climate change, new artificial intelligences and the corona pandemic have greatly changed old structures. Many things have become more complex, nothing seems constant anymore. Economist Christian Flesch explains how you can nevertheless put a company's human resources development on a firm footing. Flesch sheds light on competencies and ways of thinking that will be more in demand in the future, and he gives tips on how HR departments can prepare for a new way of working.

Shadow organization

Agile management and unwanted bureaucratization.

  • Author: Stefan Kühl
  • Publisher: Campus Verlag, 2023
  • Pages: 144
  • ISBN: 9783593517322

Wouldn't it be wonderful if the only thing that mattered at work was what you can do, not who you are? That's exactly what the holacracy concept promises. Role expectations are to be defined so precisely that in the end it doesn't matter who fulfills them. Unfortunately, the proponents of the method have done their sums without the alphatians, muckrakers and hallway radio operators who continue to operate in their shadows even after the new doctrine of salvation has been promulgated, says organizational researcher Stefan Kühl. His book clearly shows that management fads always promise more than they can deliver.

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