Many industries and companies complain that customers are becoming less and less loyal. The price is a little lower, the offer a little more tempting - and loyalty is gone. In today's fast-paced world, is it still possible to build lasting relationships with customers? What does it take for people to voluntarily commit to a company?
These topics are discussed in the new edition of the Brown Bag series and various facets of purchasing behavior are examined against the background of psychological findings. Of course, it also shows how loyalty can still be achieved by customers today. The "Brown Bag Series" format launched last year by the HWZ Hochschule für Wirtschaft Zürich, Swiss Marketing Forum and AZ Konzept is aimed at managers in marketing and communications and is intended to impart specialist knowledge at university level with practical relevance.
Prof. Dr. Michael Grund, Head of Dept. Marketing & Business Comm. of HWZ, Sandra Mottola, CMO of RIMUSS and Silvia Beyeler, CMO of SOS Children's Villages will be present.