Fur Free Retailer: No more fur at Puma
The sporting goods manufacturer reaffirms its rejection of fur products by joining the international Fur Free Retailer Program.
The global animal welfare organization Vier Pfoten and the Fur Free Alliance, initiator of the European Fur Free Initiative, welcome Puma as a prominent partner in the circle of fur-free companies. Although the brand currently has no fur products in its range, the company reaffirms its rejection of fur products by joining the international Fur Free Retailer Program. As one of the largest sporting goods brands in the world, Puma thus aims to help raise awareness of animal welfare and exert a positive influence on the industry.
"Puma has been working in the field of sustainability for more than 20 years. In addition to focusing on human rights, climate protection and the circular economy, our biodiversity goals already included endangered species and their habitats. With the introduction of Puma's Animal Welfare Policy in 2021, we took an important step to ensure that animals are treated humanely along our supply chain. We are constantly developing new innovative materials that help us eliminate the use of animal skins. That's why we joined the Fur Free Retailer Program and stopped using kangaroo leather this year," says Stefan Seidel, Senior Head of Corporate Sustainability at Puma.
The Fur Free Retailer Program is a global initiative to connect fur-free businesses with customers looking for ethically made products.
