Four books that might interest you
In cooperation with GetAbstract, we present four books from the marketing and communications sector. This time: "The new principle of free", "Change it!", "4000 weeks" and "The power of platforms".
The new principle free of charge
Win customers and increase sales with contemporary content marketing.
- Author: Kerstin Hoffmann
- Publisher: Wiley-VCH, 2023
- Pages: 270
- ISBN: 9783527511358
It may seem like an absurd business model to make one's knowledge freely available instead of protecting it. Nevertheless, Kerstin Hoffmann advises giving up the secrecy. The glasses through which she judges the sense of blogging positively to euphorically are relatively often those of her own web activity. Readers, however, get a good chance to judge for themselves whether the "principle of free" is for them. A book for anyone who wants to be introduced to the strategies and methods of content marketing.
Change it!
21 creative instigations to change the whole world, any organization, and even yourself.
- Author: Andri Hinnen and Gieri Hinnen
- Publisher: Murmann Verlag, 2022
- Pages: 220
- ISBN: 9783867746991
Why is the underdog Han Solo the perfect hero type? Why did Nemo have to leave his reef and Luke Skywalker sacrifice the father he longed for? The best films make use of archetypal metaphors that have a deep impact on the subconscious. Those responsible for change projects can do the same. Whether it's the hero's journey, Hegel's dialectical rule of three, or the obligatory temptation that every hero must resist, the Hinnen brothers very entertainingly show how to grab and activate their audience.
4000 weeks
Life is too short for time management.
- Author: Oliver Burkeman
- Publisher: Piper Verlag, 2022
- Pages: 304
- ISBN: 9783492058162
The life of a person who reaches the age of 80 lasts about 4,000 weeks. 4,000 weeks, from which - as time management advisors teach us - we always have to get the best out of. For Oliver Burkeman, that's a wrong approach that doesn't make people more satisfied, but only more stressed. His counter-suggestion: accept that time is limited and that we never have our lives completely under control. And recognize that rest has value in itself and that time spent with others is especially precious. An inspiring book for all those who no longer want to put themselves under time pressure.
The power of platforms
Politics in the age of the Internet giants.
- Author: Michael Seemann
- Publisher: Ch. Links Verlag, 2021
- Pages: 448
- ISBN: 9783962890759
Today, no one can ignore platforms. They are everywhere, multifaceted, and their influence is constantly growing. This can be extremely problematic, but under certain circumstances it can also be helpful - for example, with regard to global challenges such as climate change. What platforms are, how they function, and what political and economic dimensions they have are explained by Michael Seemann in The Power of Platforms in a detailed, vivid, and extremely well-versed manner. It's not always easy reading, but it's highly interesting.
