Four books that might interest you

In cooperation with GetAbstract we present four books from the marketing and communication sector. This time: "Bock auf Vertrieb", "Produktivität braucht kein Büro", "4 Wege zu mehr Lernkompetenz" and "Virtual Trainings".

Bock for distribution

This is how your customers make a profit and you make a career.

  • Authors: Oliver Schumacher and Christian Sahle
  • Publisher: GABAL, 2022
  • Pages: 222
  • ISBN: 9783967390926

This book does not explain how to sell better. It focuses on the basics: what qualities good salespeople have, that it's better to talk on the phone than to text, and that you fill social media profiles with high-quality content. The target group is beginners and people who are not yet sure whether their future lies in sales. For all those who have so far sought their fortune there in vain, the book helps them to get to the bottom of their own dissatisfaction, to draw up a personal career plan, to conduct salary negotiations or to apply for a new job.

Productivity does not need an office

How companies are positioning themselves for the future with hybrid working.

  • Author: Teresa Hertwig
  • Publisher: GABAL, 2022
  • Pages: 224
  • ISBN: 9783967390896

The Corona crisis temporarily made mobile working the standard. But while the majority of employees became increasingly comfortable with the benefits of home office, some companies couldn't wait to bring their employees back to the office 100 percent of the time. The author explains why such companies will have a hard time in the future, how organizations should position themselves to meet the needs of their employees, and what pitfalls lurk along the way. An inspiring book for everyone who is open to the new world of work.

4 ways to more learning competence

How to learn more easily for long-term success.

  • Authors: Debora Karsch and Renate Wittmann
  • Publisher: GABAL, 2022
  • Pages: 160
  • ISBN: 9783967391022

Our learning behavior is influenced by our personality structure and our experiences. So we need to know ourselves well if we want to know how we can learn best. The book provides a guide to one's own learning competencies, peppered with questionnaires, practical tips and plenty of room for self-reflection. Unfortunately, it is at times somewhat confusingly structured, so that as a reader you occasionally lose track between all the terms. Nevertheless, it is a good introduction for anyone who wants to reflect on their learning behavior.

Virtual trainings

This is how you design engaging online training courses with lasting learning effects.

  • Author: Jeb Blount
  • Publisher: Wiley-VCH, 2022
  • Pages: 208
  • ISBN: 9783527511181

So-called VILTs, i.e. trainer-led virtual training courses, are the future. Trainers who do not keep up with the times and refuse to adopt the new format will soon be out of a job - at least according to the author. The thesis sounds drastic, but is plausibly supported by the author. In his book, he shows how you can make the leap - even with a small budget: from the best microphone to the perfect checklist to the optimal layout of your slides. The systematic and extremely practice-oriented book has what it takes to become a standard work.

More articles on the topic