New structure for marketing department at Seven.One
The marketing department of Seven.One Entertainment Group Switzerland has been reorganized into the Marketing and Digital Products organizational unit since January 2023. In addition, Yasmine Sihite strengthens the team.
The restructuring is intended to reflect the increasing relevance of digital content, according to a statement from Seven.One.
Managing Director Andrea Haemmerli sees the move as a logical consequence: "Given the dynamic environment, now is the ideal moment to also adapt our organization to the changed market conditions and place even greater emphasis on digital content."
The former Head of Business Development Raphael Holzer will now be responsible as Head of Marketing & Digital Products for strategic marketing planning as well as communication of the Swiss shows and streaming apps.
Sabine Körner, Deputy Head of Marketing, will continue to work in Marketing B2B and will also take over PR. Both have been with the Seven.One Entertainment Group for several years.
Yasmine Sihite joins the team as Senior Social Media Content Producer & Community Manager and is responsible for developing and implementing platform-specific content strategies and social media guidelines that are aligned with the company's overall objectives. Most recently, she worked for several years at SRF as Digital Content Producer.