Brown Bag Talk on "Content Marketing: Storytelling"
On February 28, 2023, Brown Bag Talk will discuss what makes good content and what makes successful storytelling.
Content marketing and storytelling have been on everyone's lips for some time now. But how does a company get "good" content? What is "good" content anyway - and how can stories be told that stay in people's minds for a long time, strengthen the company's brand and ultimately also sell?
The next Brown Bag Talk of the HWZ Academy will show how content marketing and storytelling can strengthen the branding of one's own company and what it takes to turn buzzwords into successful concepts. This time, Anna Kohler, Co-Editor-in-Chief of m&k advertisingweek.chHeiko Stegmaier from Swissmilk and Stefan Vogler, Head of Studies at the HWZ, moderated by Esther-Mirjam de Boer, CEO of GetDiversity.
The live talk will take place online, Feb. 28, 2023, from 11 a.m. to noon.
