Four books that might interest you
In cooperation with GetAbstract, we present four books from the marketing and communications sector. This time: "The Great Personal Branding Handbook", "The Switch Principle", "Feedback in Times of Agility" and "Head Clear!
The great personal branding handbook
Strategy - Marketing - Sales - Text - Photo - Visualization & Design - Image & Effect - Rhetoric - Body Language.
- Author: Benjamin Schulz
- Publisher: Campus Verlag, 2020
- Pages: 482
- ISBN: 9783593511443
The focus of personal branding is a person. That's why different principles apply here than in classic marketing, which promotes products. Above all, the person who is staged as a brand must appear authentic. The authors show how the balancing act between self-staging and authenticity can be achieved. They are aimed at advertising professionals, but also at the self-employed, artists and entrepreneurs. Some tips, such as how to make the most of your type, could have been dispensed with. Nevertheless, a worthwhile read for anyone who wants to assert themselves as a brand on the market.
The Switch Principle
Master any change in life with mental flexibility.
- Author: Elaine Fox
- Publisher: dtv, 2022
- Pages: 384
- ISBN: 9783423263283
Mindfulness or positive thinking is often recommended against uncertainty and fear of change. But there is no one strategy, says Elaine Fox. What we need is mental flexibility, the ability to switch between different tactics. The psychologist shows how we can increase our mental flexibility and recognize what is helpful in a particular situation. The many exercises and information are sometimes a bit confusing and the personal accounts sometimes dispensable. Still, a recommendation for anyone prone to excessive rumination.
Feedback in times of agility
Digital instruments and analog methods.
- Author: Simon Werther
- Publisher: Haufe Verlag, 2020
- Pages: 211
- ISBN: 9783648134252
Agile companies need to be flexible and fast. Internal communication must flow smoothly and across all levels. Constant feedback is needed to eliminate weaknesses and develop strengths - not only at team level, but also in top management. New formats and digital tools are available and can be combined to create feedback landscapes that meet specific needs. The author provides structured and thorough information on current developments and presents the measures taken by selected companies.
Head clear!
How to gain clarity, focus and creativity.
- Author: Volker Busch
- Publisher: Droemer, 2021
- Pages: 288
- ISBN: 9783426278659
Booking a trip under the table while giving a lecture or surfing the Internet while watching TV - many people are familiar with this. Futile multitasking and permanent sensory overload are increasingly overwhelming us, and Volker Busch does not exempt himself. Instead, he helps his readers get a grip on the constant digital stress and chaos in their heads - with fascinating stories about our brains and many tips that you want to put into practice right away.
