Four books that might interest you
In cooperation with GetAbstract, we present four books from the marketing and communications sector. This time: "Open Strategy", "Mastering Transcultural Challenges", "Feeling Better" and "Training from the Back of the Room!
Open Strategy
Successfully managing disruption through open strategy work.
- Author: Christian Stadler, Kurt Matzler, Stephan Friedrich von den Eichen, Julia Hautz and Markus Anschober
- Publisher: Vahlen Verlag, 2022
- Pages: 292
- ISBN: 9783800669424
The central idea of Open Strategy is that companies should include as many external and internal ideas as possible when developing new strategies. The book describes how to do this in a very practical way. Step by step and with the help of many examples, the authors go through the entire process and provide appropriate tools. They also point out that Open Strategy is a real challenge for hierarchically functioning organizations. Therefore, every company should carefully consider in advance to what extent it is ready to open up.
Mastering transcultural challenges
Clarify misunderstandings and strengthen competencies.
- Author: Anna Fuchs
- Publisher: Rowohlt Verlag, 2022
- Pages: 288
- ISBN: 9783499000638
Today, intercultural competence is considered a key skill that opens doors for you professionally and privately, says Anna Fuchs. In her practice-oriented book, she does not limit herself to the usual tips on how to avoid culture-related misunderstandings and faux pas. Instead, she uses many examples from everyday working life to show how you can gain a deeper understanding of the culturally influenced characteristics of your employees and thereby develop your own personality. A must-read for all those who work in international teams.
Feel better
A Journey to Serenity.
- Author: Leon Windscheid
- Publisher: Rowohlt Verlag, 2021
- Pages: 272
- ISBN: 9783499003776
Feeling Better delivers what it promises: the reader learns to better understand different feelings and how to deal with them. Thanks to numerous scientific studies and experiments as well as examples from the author's life, his thought processes are easy to follow. Much of this inspiring reading can also be applied to one's own life. Some points are not new, but others are, such as the explanations of the feeling "Tsewa", which is hardly known in the western world. A recommendation for all who want to deal with their feelings in more detail.
Training from the Back of the Room!
65 Ways to create space for learning in trainings.
- Author: Sharon L. Bowman
- Publisher: dpunkt.verlag, 2021
- Pages: 306
- ISBN: 9783864908088
Many trainers still use a lecture-based teaching style. But brain research shows that real learning only takes place when participants are actively involved throughout. The 4-C lesson design process is one way to make seminars "brain-friendly." The author explains how the process works in detail and provides numerous examples for concrete implementation in everyday seminar life. An exciting, practical book for anyone interested in effective and efficient knowledge transfer.
