Four books that might interest you

In cooperation with GetAbstract, we present four books from the field of marketing and communication. This time: "Visible!", "Pick-up feedback for executives", "Cold calling - but the right way!" and "Account management strategies in B2B sales".


Winning customers in an increasingly noisy world.

  • Author: Oliver Pott and Jan Bargfrede
  • Publisher: Campus Verlag, 2022
  • Pages: 288
  • ISBN: 9783593516172

Thanks to the Internet, there is a veritable flood of information today. It is therefore becoming increasingly difficult for marketing to address target groups efficiently. According to the authors, the solution is smart visibility. In an extremely reader-friendly and plausible way, they explain the secrets of marketing success in the digital information age. They show why it is no longer enough to simply be visible, and how to make the right offer to the right customers at the right moment. A book worth reading for anyone even remotely involved in marketing.

Pick-up feedback for managers

Knowledge and methods for an autonomous feedback and learning culture.

  • Author: Tanja Föhr
  • Publisher: managerSeminare Verlag, 2021
  • Pages: 128
  • ISBN: 9783958910911

In our globalized and digitalized working world, feedback is essential for companies. However, feedback presented in a formulaic way usually does not lead to success; on the contrary, it can even depress performance. For feedback to be effective, says coach Tanja Föhr, we have to actively solicit it. She distinguishes between different types of feedback - from coaching to appreciation rituals to evaluation. This clear book offers many easy-to-implement tips on how managers and employees can get exactly the feedback they need.

Cold calling - but the right way!

Sell more easily without pressure - through focused B2B new customer acquisition.

  • Author: Oliver Büchel
  • Publisher: Oliver Büchel, 2022
  • Pages: 198
  • ISBN: 9798409864903

When customer acquisition becomes inefficient, many companies increase the pace and pressure. But neither will lead to the desired success, because the business world has changed, says Oliver Büchel. The author shows why classic cold calling is working less and less effectively, and he presents a way out that is much more pleasant for both buyer and seller. The book is rich in vivid experiences and practical examples. It is suitable for salespeople who want to take a new approach to cold calling.

Account management strategies in B2B sales

Generating customer value and building sustainable business relationships - methodology, processes, tools.

  • Author: Hans-Peter Neeb
  • Publisher: Springer Gabler, 2022
  • Pages: 158
  • ISBN: 9783658372637

B2B sales have some catching up to do in this country, says Hans-Peter Neeb. Above all, there is a lack of structured processes. Neeb's book is a stringent guide to the individual phases of a sales process that helps to systematically serve larger customers. The peculiarities and challenges of B2B business are adequately addressed. Experienced sales people will recognize a lot. For specialists and managers who are moving into a sales role, the book is a good introduction.

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