Livesystems: Power saving through nightly standby

Livesystems is actively committed to saving electricity. The digital out-of-home provider wants to make the greatest possible contribution to saving electricity and is committed to the Energy Saving Alliance with its signature. Accordingly, internal and external measures have been defined and implemented across the board since October 1, 2022 to reduce electricity and heat consumption.

The technology of the screens as well as the operating times vary depending on the environment. Instead of an area-wide, uniform solution, an energy concept was therefore developed that takes into account the various site conditions. Livesystems now sets the majority of the screens to standby between 22:00 - 23:00 and reactivates them in the morning between 05:00 - 06:00. In public transport, they only run during operating hours.

"We are very pleased that we have found individual solutions for our sites to consistently reduce operating times. This enables us to achieve a considerable reduction in energy consumption. Depending on the screen format, this amounts to up to 112 kilowatt hours per screen per month, or around 30 percent. The issue of resource efficiency is very close to our hearts, and not just in terms of electricity and energy. As a company, we want to do our part and generate tangible savings as quickly as possible," says Antje Jurke, Head of Sustainability.

The measures implemented reduce the operating times of the screens by around 40 percent. The medium digital out of home goes hand in hand with mobility. Accordingly, the defined measures will have very little impact on advertisers. The majority of advertisers want to advertise during the day in order to reach the mobile population.

Internal measures have also been taken. Employees are encouraged to turn off electronic devices that do not necessarily need to be left on when leaving the office. In addition, no empty office space is illuminated and the room temperature is kept at 20 degrees.