Nexoya enlarges its Advisory Board

Nexoya's Advisory Board continues to grow: Chris Boorman is to advise on internationalization, but also on the strategic direction of B2B marketing.

Chris Boorman
Chris Boorman

Nexoya welcomes a new member to its Advisory Board: Chris Boorman is to support the Swiss SaaS start-up with his experience at international B2B SaaS companies such as Salesforce or Huddle, but also as Marketing Executive at Informatica, Automic, CA and NTT. The Advisory Board sees itself as a sounding board for the discussion of all areas of the young company - from product to customer success to the strategic direction of sales and marketing and in the expansion into new markets. As recently as April two more new members added.

Internationalization and B2B marketing

"Chris Boorman's experience and expertise are valuable for our plans to set up in further European markets such as the UK and in the USA. But it is not only for the internationalization of Nexoya that we are relying on his support. Chris Boorman will also advise us on the strategic direction of our marketing in the B2B sector. In addition, his large professional network offers valuable potential for us," says Marco Hochstrasser, co-founder and CEO of Nexoya.

"I have relevant experience in building, coaching and leading high-performance teams; aligning sales, marketing and customer success functions; and managing cultural differences across geographies," Boorman says.

Nexoya optimizes multi-channel digital marketing campaigns in real time based on artificial intelligence, enabling up to 70 percent more conversions.

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