Swiss Paralympic organizes and finances the participation of top Swiss disabled athletes in the Paralympics, European and World Championships largely with sponsorship and donor funds. As a supplier, Sunrise is now financing the competition equipment of para-skiers until after the Winter Games in Cortina in 2026.
"Swiss Paralympic not only fits perfectly with our brand promise 'Dream Big. Do Big.' but also to our corporate culture. Diversity, equality and inclusion are part of our DNA. We want to inspire and support people to dream big and do big. The Paralympic athletes are a great role model for all of us and we are very proud to support them," says André Krause, CEO of Sunrise.
"Sunrise's motto should also give our athletes an additional motivational boost for the coming season. We are delighted to have found a supplier in Sunrise that shares our values of 'diversity and inclusion'," says Swiss Paralympic Secretary General Conchita Jäger.
Long-term commitment to snow sports as a whole
Sunrise's long-term and broad-based commitment to Swiss-Ski pursues the goal of providing sustainable support for the entire snow sports sector (from Swiss World Cup events, junior and popular sports to promotion in the various regions). Swiss-Ski and Swiss Paralympic athletes also benefit from this partnership. Starting in the 2022/23 season, twelve up-and-coming talents - so-called Rising Stars from Swiss-Ski and Swiss Paralympic - will be supported with head sponsorship, training, etc.
Ellen Walther from Basel, who has not given up after a serious snowboarding accident and is now a Paralympic athlete at the start of international SBX and banked slalom races, and Aron Fahrni, a para-snowboarder from Bern, will be supported by the Sunrise Rising Stars program in the future.