Credit Suisse and TBWA\Zurich pay tribute to Roger Federer
Bank Credit Suisse pays tribute to long-time partner Roger Federer with a retirement campaign - and looks to the future at the same time.
It's not really a goodbye. The bank says it will remain at Roger Federer's side. Credit Suisse is convinced that his qualities will make a big difference, and not just in professional tennis. Because people retire - personality does not.
The campaign surrounding the retirement announcement and the Laver Cup was also created with this in mind: "Attitude never retires." As a kick-off, an animated social media post went live one day after Federer's announcement, which is one of the most attention-grabbing posts ever made by Credit Suisse Switzerland. All moving image assets were produced by TBWA\Vido.
This was followed by further measures, both international and national, with digital and print advertisements.
Responsible at Credit Suisse: Roman Reichelt (CMO); Dang Nguyen, Stephanie Trachsel, Reimund Immoos, Tanja Klotz (Strategy, Brand & Advertising); Sandra Caviezel, Mira Song Mäder, Marcel Steiner (Sponsoring); Anette Hiscott, Simon Bachofner, Valon Saiti, Bettina Wolf (Digital & Data Marketing). Responsible agency: TBWA\Zurich (concept), TBWA\Vido (implementation).