Change of times as a topic at the Sport Forum Switzerland

Sustainability, energy scarcity and diversity also affect professional sports. At the Sport Forum Switzerland on November 10 and 11, 2022 in Lucerne, these will be just as important topics as the question of whether crypto-sponsors or crowdfunding are the most innovative sources of financing.

The Sport Forum Switzerland is considered the largest industry meeting of the Swiss sports business. According to organizer ESB Marketing Netzwerk, it aims to highlight and critically examine the latest trends. This year's event will highlight the changing times in sports. The energy crisis, post-Covid and rising inflation do not stop at the sports business.

"Turn of the times is a big term, but for the Swiss sports business I am sure it will apply in the next few years," explains Hans-Willy Brockes, the organizer of the congress and managing director of ESB Marketing Netzwerk. "We are in the transition from male-dominated sports management to a diverse structure. By extension, the change will be reflected in demanding environmental, social and governance standards, or ESG standards, which are relevant in every area of sports business," Brockes said. ESG - three letters that stand for greater responsibility in sports. The acronym describes three sustainability-related areas of corporate responsibility. Therefore, the topics of diversity, women in sports and sustainability will be highlighted in separate forums.

Congress day with movement

Other trends, such as the topics of visionary financing, tokens and crypto, as well as all aspects of sports consumption via analog and digital media will be the focus. And how gamification is used today as visitor guidance and in sponsorship activation will be demonstrated on site by the company placeit.

"As with any good sports event, fun must not be neglected: With the Ochsner Sport Lauftreff, the Adcom Sports Night and the collection of Placeit Event Tokens, the congress day gets moving," Brockes continues.

90 speakers in 15 forums

In total, more than 90 speakers will be on stage in 15 forums at the KKL Luzern. Business decision-makers, event organizers, media and sportswomen will meet at Sport.Forum.Schweiz. This year, the Sport.Forum.Switzerland offers a special space for athletes. Among others, Olympic silver medalist Sina Frei, swinger Michael Wiget, beach volleyball player Joana Heidrich, paraclimbing athlete Amruta Wyssmann, former Formula 1 driver Nick Heidfeld and running legend Viktor Röthlin will be present.

Information and registration at

More articles on the topic