Four books that might interest you
In cooperation with GetAbstract, we present four books from the marketing and communications sector. This time: "Digital Bootcamp", "Corporate Newsroom", "Talking to each other 3: The "inner team" and situational communication" and "Meaninglessly happy".
Digital Bootcamp
The Power Handbook for Digital Marketing, Sales & Media.
- Author: Martin Andree and Niklas van Husen
- Publisher: Campus Verlag, 2022
- Pages: 272
- ISBN: 9783593515489
"Doing is like wanting, only more blatant." Never before have the marketing opportunities for companies, start-ups and self-employed people been as diverse as they are today. However, you run the risk of getting bogged down and not gaining any insights from all the buzzwords. The Digital Bootcamp provides a remedy - a toolbox in book form. The authors obviously speak from experience: They provide precise instructions for action and point out pitfalls. This makes their compendium valuable for all those who advertise, sell and communicate.
Corporate Newsroom
- Author: Christoph Moss
- Publisher: GABAL, 2022
- Pages: 96
- ISBN: 9783967391077
The digital transformation has made print and TV advertising less important. Companies must themselves ensure public attention on social media and other digital platforms - for example, by abandoning the traditional separation between marketing and PR and merging the two areas in a so-called corporate newsroom. The author explains step by step how you can install such a newsroom in your company - from the spatial design to the development of a planning tool and the analysis of results.
Talking to each other 3: The "inner team" and situational communication
Communication, person, situation.
- Author: Friedemann Schulz von Thun
- Publisher: Rowohlt Verlag, 2016
- Pages: 400
- ISBN: 9783499605451
After Talking Together 1 with the Four Sides Model and Talking Together 2 with the Values and Development Square, Volume 3 on the "inner team" concludes the groundbreaking trilogy by communication psychologist Friedemann Schulz von Thun. The three volumes complement each other. They are enormously helpful for communicating better and also for personal development. This volume is about understanding the different parts of our personality as a team that must be brought into harmony with each other so that we can communicate coherently.
Meaningless happy
How to find fulfillment at work even without Purpose.
- Author: Ingo Hamm
- Publisher: Vahlen Verlag, 2021
- Pages: 259
- ISBN: 9783800667598
A spectre is haunting Western companies: the fear of losing out in the battle for talent. That's why they provide their employees with desk bikes, napping rooms or drink brands and put the icing on the cake with a "noble purpose. Employees are supposed to be motivated in this way, since they are contributing a little bit to saving the world. Nonsense, says Ingo Hamm and argues in a highly amusing manner with many cross-references. Above all, he explains how you can tailor your own life's happiness without any professional sense-making.
