Brig Simplon repositions itself - and focuses on synergies

Brig Simplon Tourism is repositioning itself: In the future, the region's tourism offers will be communicated under a new Internet presence with a new image and clear values. Synergies are being exploited with the Valais brand and with the digitalization cooperation "Aletsch Kollektiv".

The Stockalper Castle

Together with the destinations Aletsch Arena, Blatten-Belalp and Obergoms, the digitalization cooperation "Aletsch Kollektiv" was founded. The regions thereby rely on a uniform system landscape, can benefit from synergies and pursue the goal of supra-regional and consistent guest communication.

While the systems were being built in the background, a new image, brand values and clear positioning were created.

Silvio Burgener, Managing Director of Brig Simplon, explains: "Just because we present a new logo, we will not find new guests. But it is immensely important to have a contemporary appearance that creates trust among guests, inspires and puts bookable products in the shop window".

Brig is an ideal starting point for experiences in the Valais mountains with a variety of activities and excursion destinations in all seasons. In order to communicate these values and experiences, it was decided to realize a design integration in collaboration with Valais/Wallis Promotion.

Bundled resources

Damian Constantin, Director Valais/Wallis Promotion, says: "We are very pleased about this cooperation with Brig Simplon. In a highly competitive national and international environment, it is purposeful that we pool our resources to be stronger together. Joint communication allows us to exploit synergies and have a stronger impact." By making the Valais brand better known, resources can be put more into communicating offers and used less for image purposes.

Brig Simplon also relies on the cooperation with the sales organization Matterhorn Region AG for the processing of the local and long-distance markets. Based on the prioritized markets, offers are brought to tour operators under one brand umbrella.


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