Switzerland Tourism: Yamuna Betschart takes over management of the home market

The largest market for Swiss tourism in terms of hotel booking nights will be the responsibility of Yamuna Betschart from June 1. Following the departure of long-time Market Manager Switzerland, Dominic Keller, ST is handing over responsibility for activities in the home market to new hands.

Yamuna Betschart. (Image: zVg.)

Yamuna Betschart, Senior Marketing Manager Asia Pacific of the Lufthansa Group in Singapore until the end of 2021, is the new Market Manager Switzerland at ST as of June 1. The holder of an MAS in Communication Management from the Lucerne University of Applied Sciences and Arts is returning to Switzerland after numerous positions with global brands and players in Singapore and will assume responsibility for the "Market Switzerland" department at ST.

Main market of Swiss tourism

In 2019, almost 18 million hotel room nights were recorded in the Swiss market, giving domestic overnight stays a market share of over 45 percent. The pandemic year 2021 even saw an all-time record of almost 21 million hotel nights.

The marketing measures of ST and its partners are now the responsibility of Yamuna Betschart, an experienced communicator with a great deal of marketing competence and leadership expertise at the international level. Her task will be to maintain and strengthen the Swiss people's renewed love of their homeland as a vacation destination beyond the pandemic.

"I am looking forward to a new face at ST with a great international marketing track record. Yamuna Betschart will continue to drive our so central market Switzerland and enrich our activities here with her worldly view," was the appreciation of Martin Nydegger, Director ST.

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