Gretz Communications, one of the leading Swiss PR agencies in tourism, can expand its portfolio with another destination: It has won the contract from Estonia in a pitch process. The mandate is to establish the travel destination as an independent vacation destination in the Swiss tourism landscape over the next few years. The aim is to promote and develop the destination among tour operators, so that a potpourri of offers ranging from round trips and city breaks to fly & drive and active travel are available. The mandate also includes a targeted mix of B2B and B2C communication measures to raise awareness of Estonia among both trade and end customers.
"The long-term view of Estonia is exciting and we are pleased to be able to anchor the destination sustainably in the Swiss market," says owner Gere Gretz.