Four books that might interest you

In cooperation with GetAbstract, we present four books from the field of marketing and communication. This time: "The Change Code", "Psychological Security in Companies", "Learning Hacks" and "Boost - Thinking like Elon Musk and Co".

The Change Code

How people get excited about change and win companies over with it.

  • Author: Dieter Lederer
  • Publisher: Wiley-VCH, 2022
  • Pages: 262
  • ISBN: 9783527511075

Change projects fail because they are not people-oriented and ignore the feelings of employees. This is Dieter Lederer's central thesis. From it, he derives his "Change Code," which consists of three elements: a meaningful and understandable change strategy, the cohesive appearance of managers, and the appreciation of feelings. The book's target audience is primarily second-level managers. It is up to them to persuade their employees to follow the path.

Psychological safety in companies

How high performance teams really work.

Author: Ina Goller and Tanja Laufer

Publisher: Springer Gabler, 2018

Pages: 56

ISBN: 9783658213374

Psychological safety is crucial when it comes to motivating teams to perform at their best. But unfortunately, the reality in many companies is different - those who address problems earn silence or aggressive reactions. As a result, motivation and innovativeness, among other things, decline. The authors explain how it is possible to create a safe working environment, and why it is the managers who are most important. This is a book that is well worth reading, packed with practical tips, but with plenty of theoretical background as well.

Boost - Thinking like Elon Musk and Co.

Scientifically proven strategies for giant strides in work and personal life.

Author: Ozan Varol

Publisher: Books4Success, 2021

Pages: 416

ISBN: 9783864707315

The book is called "Think Like a Rocket Scientist. Former NASA employee Ozan Varol explains here why it's not that difficult to think like a rocket scientist - but above all, what advantages it brings for product developers in the private sector, for example. Loose in tone and enriched with many anecdotes, the book gives you tools with which you can leave well-trodden paths of thought and specifically question seemingly given facts. An inspiring book for those working in the field of innovation.

Learning Hacks

Step by step to an agile learning culture with simple routines.

Author: Thomas Tillmann and Jan Schönfeld

Publisher: Vahlen Verlag, 2021

Pages: 215

ISBN: 9783800664986

With their company Lernhacks, the authors have accompanied companies such as Porsche, Bosch, and Deutsche Bahn on their way to an agile, autonomous learning culture. They have compiled the best learning routines in this book. The result is a useful compendium with a beautiful, clear design. It offers many practical tips, methods and inspirations for everyone who wants to fill the phrase of lifelong learning with life - fun and success are guaranteed.

More articles on the topic