Neo Advertising wins billboard concession in Nyon

From July 1, Neo Advertising will manage and market all poster sites on public land in the city of Nyon for at least ten years.

Nyon, with over 21,000 inhabitants, is part of the Geneva-Lausanne metropolitan region. This economic area is the largest metropolitan area in Switzerland after Zurich. Well-known companies such as Hublot or the UEFA football association have their headquarters in Nyon.

Florian Maas, COO of Neo Advertising: "We are very pleased about the future partnership with the city of Nyon, because in and around Nyon we already offer digital and analog advertising spaces in malls, Coop stores and Coop Pronto gas stations, as well as at Let's Go Fitness, among others. By winning the bid, we are expanding our OOH offering by a further 28 analog advertising spaces on public land and can thus offer our customers an attractive portfolio in Nyon and the greater Geneva area."

Neo Advertising is one of the leading providers in the Swiss outdoor advertising market (out-of-home or OOH). Thanks to a nationwide portfolio of over 8,300 analog and digital advertising spaces at prime locations, Neo Advertising's clients reach a broad audience with effective advertising messages. Neo Advertising is majority-owned by the Goldbach Group. The Goldbach Group operates in Switzerland, Austria and Germany and is a TX Group company. Neo Advertising holds the EcoEntreprise certificate.

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