Alpian appoints Roman Balzan as Chief Marketing Officer
Marketing expert Roman Balzan will be responsible for the fintech startup's overall brand, marketing and go-to-market strategy.
Roman Balzan's primary task, he says, is to build trust and legitimacy for the startup in the outside world and in the digital world - on the one hand, through Alpian's education and financial literacy platform i-vest.ch and, on the other, through various marketing and communications campaigns.
Roman Balzan joined Alpian in 2020. Previously, he held senior marketing positions at Google and the US scooter sharing giant Lime. He started his career at the IFJ Institute for Young Companies / Venturelab and graduated in economics from the University of St. Gallen HSG.
Schuyler Weiss, CEO of Alpian, says: "As 2022 will be a pivotal year for us, we strongly believe in Roman's ability to support our development and make Alpian a strong brand among innovative Swiss financial services providers. His experience and the work he has done since joining Alpian in 2020 are a testament to his deep understanding of what Alpian is and wants to become: the world's first digital private bank that makes investing and premium banking accessible to all."
Roman Balzan adds, "We have been developing Alpian and its brand for almost two years now and we are looking forward to 2022 as we expect to reach important milestones. My main task has been to position Alpian as a disruptive and inspiring newcomer with a meaningful philosophy: Wealth is about more than money; it's also about investing in yourself. Alpian wants to redefine the word investing, and I'm very excited to be part of that journey."
