Four books that might interest you

In cooperation with GetAbstract, we once again present four new books from the marketing sector. This time: "From the Silken Thread to the Common Strand", "No Objections", "Modern Reputation Management" and "Virtual Selling".

From the silken thread to the common strand

A business novel about the 7 steps to becoming a dream team.

  • Author: Eberhard Schmidt and Steffen Karneth
  • Publisher: Wiley-VCH, 2021
  • Pages: 245
  • ISBN: 9783527510757

The authors believe in the power of stories. That's why they present the Growth River Operating System they advocate in novel form. They explain the seven steps of the system and fill their explanations with life. They succeed amazingly well. The system becomes vivid and comprehensible, and the book - unlike many other attempts to present business topics narratively - is downright entertaining and exciting to read. On the other hand, it fails to provide evidence for the effectiveness of the Growth River System - its success is simply invented.

No objections

This enables you to achieve outstanding closing rates even with skeptical customers.

  • Author: Jeb Blount
  • Publisher: Wiley-VCH, 2021
  • Pages: 208
  • ISBN: 9783527510818

Selling is an unnatural profession: You deliberately put yourself in situations where you are met with rejection again and again. Jeb Blount has a whole cornucopia of practical tips and examples of formulations at the ready for the reader to use. However, the author does not provide a rigid script, nor a magic formula for 100 percent closing rates. Because every sales situation is different. But anyone who wants food for thought, examples and background information on the psychology of selling will certainly find what they are looking for here.

Modern reputation management

The good reputation as the key to success.

  • Author: Florian Müller and Ulrich Bihler (Eds.)
  • Publisher: Springer Gabler, 2021
  • Pages: 180
  • ISBN: 9783658326395

Today, a company's reputation is its greatest intangible asset. Top investors are increasingly basing their decisions on how companies are perceived by the public. The authors of this book show how companies can influence this perception. In doing so, however, they remain quite abstract. Concrete examples are largely missing. However, the book also explicitly sees itself as a general guide. As such, it competently deals with the challenges of modern reputation management and the use of digital technologies.

Virtual Selling

The definitive guide to using video-based technology and virtual communication channels for successful selling.

  • Author: Jeb Blount
  • Publisher: Wiley-VCH, 2021
  • Pages: 304
  • ISBN: 9783527510627

The corona pandemic also hit sellers hard: For a long time, they had to stay at home just like buyers, and face-to-face interactions were impossible. Sales professionals must therefore expand their skills to include virtual selling. Jeb Blount explains what intelligent virtual selling requires and how to effectively use a variety of virtual channels. He discusses how to combine virtual sales activities with traditional face-to-face selling to maximize sales, commissions, and customer service. Required reading for salespeople!

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