The new AZ Medien unit will work closely with Watson and CH Media's media while operating independently in the market as an "open platform," according to a statement from AZ Medien. AZ Concept will also work with other publishers and with media and advertising agencies.
"We cover a great need for comprehensive marketing consulting: from the identification of the communicative challenge to the selection of channels and creation of content to the measurement of success" explains Tarkan Özküp, Managing Director of AZ Konzept. "At AZ Konzept, we work with specialists directly on the medium. In a nutshell: we help you tell your story."
Currently six employees
At the start, the AZ Konzept team will comprise six employees. In addition to Özküp, who will head the unit and remain Chief Commercial Officer at Watson in a dual role, the team is made up as follows:
- Marcel Weibel, Sales & New Business (most recently Head of Sales at Swiss Marketing Forum)
- Beat Wyss, Strategy & Conception (most recently Managing Director Awarenics)
- Tharek Murad Aga, Digital & Methodology (most recently Head of Digital Marketing Credit Suisse Switzerland)
- Patrick Senn, Creative Direction & Storytelling (most recently Executive Creative Director at Saatchi&Saatchi)
- as of December 1 Andi Welti, Project Management & Controlling (most recently Expert Finance Controller at Credit Suisse)