Four books that might interest you

In cooperation with GetAbstract, we once again present four new books from the marketing sector. This time: "Profit First", "The Professional Product Owner", "Trust - the Hardest Currency in the World" and "55 Business Turbos for SMEs".

Profit First

A simple system to transform any business from a capital-eating monster into a money-making machine.

  • Author: Mike Michalowicz
  • Publisher: Verlag Barbara Budrich, 2020
  • Pages: 264
  • ISBN: 9783847422242

The principle is amazingly simple and practical: uncover the financial situation in the company and focus on profit instead of sales, in short: profit first. The new financial management saves costs and gives the company owner time to move his business forward. The explanations in the book are detailed and suitable for everyday use. The author anticipates questions, summarizes again and again, serves the reader with tables and figures and, last but not least, with personal examples and anecdotes from his consulting work. Conclusion: Recommended for founders and SME owners.

The professional product owner

Successful Scrum Product Ownership: How to maximize the value of a product throughout its lifecycle.

  • Author: Don McGreal and Ralph Jocham
  • Publisher: Vahlen Verlag, 2020
  • Pages: 270
  • ISBN: 9783800660810

The authors are proven Scrum experts and have created a guide for successful product owners with this book. The work is not suitable for beginners: Experience with Scrum is necessary to follow the explanations and many practical examples. But don't worry, the most important tools of Scrum are also presented again in a short and crisp form. All in all, a reference book with in-depth knowledge for all product owners who want to get even more out of Scrum.

Trust - the hardest currency in the world

Why performance and attitude are essential for companies.

  • Author: Arnd Zschiesche
  • Publisher: GABAL, 2021
  • Pages: 269
  • ISBN: 9783967390353

Every successful company has managed to win the trust of its customers at some point. However, the numerous scandals of recent years show that some companies subsequently criminally neglect - or even shamelessly abuse - this trust. The author shows how a basis of trust can be built and explains why substance, clear demarcation and positive preconceptions are so enormously important. The book gains luster from the countless cross-connections that the author makes to the most diverse areas of life in which trust-building is at stake.

55 Business Turbos for SMEs

More time, more customers, more profit.

  • Author: Philip Semmelroth
  • Publisher: GABAL, 2021
  • Pages: 272
  • ISBN: 9783967390346

For Philip Semmelroth, selling is the basis of business success - much of his book is about selling. Semmelroth passes on his knowledge in a refreshing and practical manner and also has one or two original tips up his sleeve. Only at first glance is it a contradiction when he then calls for leaving customers and day-to-day business behind as quickly as possible. Why? Because the boss needs a free head to devote to strategy - and to his own growth. This book, which is both challenging and helpful, does not hide the fact that this is sometimes uncomfortable.

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