The posters of the current Rivella autumn campaign can be brought to life. Using a QR code, the webAR application can be started and the Rivella bottle on the poster can be scanned. A virtual mountain world with a Rivella bottle on a paraglider grows out of the label in augmented reality. Three paraglider tricks playfully explain the product benefits of Rivella Refresh to consumers: natural, with 40 percent less sugar, and light in taste.
A competition is also included. With a little luck, there is a Refresh box with four bottles to win.
The posters can be found in urban centers from September 6 to Sunday. Staay Interactive was responsible for concept, design and development.
Responsible at Rivella: Andrea Murer (Team Leader Live Marketing), Désiree Koller (Senior Brand Manager). Responsible at Staay Interactive: Philip Eggenberger (concept), Gian Andri Bezzola (design/modeling), Dimo Notarfrancesco (programming). Poster: Scholz & Friends Zurich.