Graubünden Ferien and Picstars send Influencer*s to the #digitaldetox
Spending 48 hours in the mountains without a smartphone and without any digital devices - hardly imaginable for influencers! But that's exactly what they did during their #digitaldetox in Graubünden. In order to find creators who need a digital break but also have an affinity for mountain destinations, Graubünden Ferien enlisted the support of Picstars.
Graubünden Ferien is certain: just 48 hours in the beautiful nature of Graubünden is enough to escape the stress of everyday life and recharge your batteries. To draw attention to short breaks, Graubünden has joined forces with 20 minutes launched a campaign in which reports from the Detox Weekend were featured as sponsored content at 20 minutes published.
To ensure that influencer marketing is not neglected, Graubünden, with the help of Picstars, has invited four influencers to part with their favorite companion - the smartphone - for two days. Instead, they are allowed to discover the beauty of Graubünden, go on hiking and biking tours and for once do not have to feel the constant pressure to share their impressions immediately.
The influencers were invited either to Vals, Bergün, Valposchiavo or Prättigau. Whether the creators were looking for active recreation through sports, preferred to relax in a wellness oasis, or wanted to immerse themselves in the history and culture of Graubünden was up to the influencers themselves.
The first two #digitaldetox Weekends have already been held successfully. So that the influencers could still share their experiences with their followers, the adventures were documented by a companion during the two days. The diverse and varied impressions from the Grisons region were then shared via feedposts, stories, reels and tiktoks.
According to Picstars, the four top creators achieved a total of 760,000 organic impressions after the end of the campaign. The two competitions for a #digitaldetox weekend in Graubünden also attracted over 6,500 entries.
